NEW MEDIA: In Advertising

Very interesting and rather clever presentation of new media in a local dealer Honda (I think) commercial. 

Mixing real video (car and people) with an animated figure (salesman) isn’t new, but the cartoon salesman complaining of being a two-dimensional figure and–here’s the kicker–flubbing his lines was a brilliant concept. Think of it: he/it escaped the delete key, the old eraser, the white-out of the past. In truth, there’s more than letting a flub through here; it’s a planned flub.

Out-takes, once hidden from the public, have enjoyed great reception from the viewing audience.  They are, besides fulfilling our desire to see the not-so-great side of the untouchable actors, provide a more human, real side to them, and may even have served as the precursor to the explosion of reality TV.  To endow an animated figure with this "real" side, particularly in an environment of reality versus his own, is very telling of the manipulation and possibility of story.

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